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Marketing Strategies for Accountants and Bookkeepers Currently, a number of companies and businesses have been struggling and having a hard time coping up since the happening of financial crisis year 2008, however the accountancy firms are one of the business groups that have not really been affected of this problem. The major problem of the accountants however, is that business owners rarely change accountants that’s the reason why they are having a hard time finding new clients. Other personnel such as website designer, delivery firm may be changed by businesses easily but changing accountants is not a normal practice for them. Almost all accountants tend to choose clients that are large or medium rather than new companies, startups or sole starters as the annual payments are higher, but as businesses rarely chop and change accountants, the lead generation is difficult. What accountants should do is that they should take what they can get rather than choosing clients and this is very frustrating for them. Finding an idea for a new business is difficult. Basically in a normal business, target is identified and approached, but when it comes to accountancy, it is different, clients come to you. This makes the sales process unique and special that it needs a one of a kind marketing zest. Instead of using the traditional kind of marketing approach, reactive marketing or networking may be much suitable for accountancy businesses.
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Reactive marketing is conducted by making a lot of businesses know more about you and that you exist, so that when an opening comes up, they will think of you. By advertising, sponsoring business events or by direct marketing to each business, this can be possible. As the response would depend very much on the need, it will be hard to implement direct marketing. Doing some internet advertising or having a website that appears high for relevant search terms that incoming enquiries are abundant can be considered as reactive marketing. Because of the fact that a lot of business owners really as friends or family for recommendations, networking is quite popular for the accountants. Many accountants usually set up breakfast meetings and online networking forums because of this reason and it seems to work quite well.
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Several specialist agencies offer accountants and bookkeepers marketing programs that will help create brand and generate new clients. Because the marketing and sales process for accountancy businesses and bookkeepers is a special and unique task, any firm should be careful in choosing the right marketing company. Because of this, one must select a marketing company that has worked with businesses in the sector before, that understands the sales process and has a track record of producing results.